Sports Sales Executive

This role is being handled by Via, a secure hiring platform used by employers to review candidates.

After applying, you will be invited to create your profile on the Via platform. Your profile stays anonymous until you match.

Up to £30,000 Basic + Uncapped Commission

Year 1 OTE: £40,000–£60,000 | Year 2 OTE: £50,000–£70,000

London Victoria, SW1E | Office-Based | Full-Time | Permanent

Via is supporting a leading corporate hospitality business to recruit ambitious Sales Executives to join its growing commercial team.

Are you a recent graduate with a passion for sport and some experience in sales, customer service or an office-based role? Looking for a career where your earning potential is in your hands and your progression is based on performance?

This is an exciting opportunity to begin your sales career with a business that delivers premium hospitality experiences at some of the world’s biggest sporting events. You’ll receive industry-leading training, ongoing coaching and genuine opportunities to progress into senior sales and leadership positions.

No previous experience in the sports or hospitality industry is required—just the ambition to succeed.

The Opportunity

As a Graduate Sales Executive, you’ll build relationships with businesses across the UK, introducing them to exclusive hospitality experiences at iconic sporting events.

You’ll learn how to identify new opportunities, develop your own client portfolio and manage the full sales process from initial conversation through to closing the deal.

Working alongside experienced sales professionals, you’ll receive continuous coaching to help you maximise your earnings and accelerate your career.

What You’ll Be Doing

• Learn how to generate new business through outbound calling, LinkedIn and market research
• Speak with business owners and senior decision-makers across a range of industries
• Build and manage your own pipeline of prospective clients
• Present premium corporate hospitality packages tailored to clients’ needs
• Develop long-term client relationships
• Negotiate and close new business opportunities
• Manage bookings from initial enquiry through to confirmation
• Maintain accurate CRM records
• Achieve and exceed sales targets while developing your commercial skills

The Events You’ll Be Selling

You’ll work with premium hospitality packages for world-renowned events including:

• Formula 1
• Wimbledon
• Royal Ascot
• Six Nations
• Premier League Football
• International Cricket
• Rugby
• Horse Racing
• And many more

This Role Would Suit Someone Who Is

• Passionate about sport and major live events
• Competitive, ambitious and motivated by success
• Looking to build a long-term career in sales
• Confident speaking with new people
• Eager to learn in a fast-paced environment
• Motivated by uncapped commission and career progression

We’re Looking For

We’re particularly interested in candidates who have:

• A Bachelor’s Degree in Sport, Sports Business, Sports Management or a related subject
• Up to 3 years’ experience in sales, recruitment, customer service or another office-based commercial role
• Excellent communication and relationship-building skills
• Confidence speaking on the phone
• A resilient, target-driven mindset
• Strong organisational skills and attention to detail
• A proactive attitude and willingness to learn

What’s On Offer

• Up to £30,000 basic salary
• Uncapped commission
• Year 1 OTE of £40,000–£60,000
• Year 2 OTE of £50,000–£70,000
• Structured training programme
• Ongoing coaching and mentoring
• Clear progression into Senior Sales Executive and leadership roles
• Private BUPA health and dental insurance
• Pension and life assurance
• Perkbox membership
• 23 days annual leave, increasing to 26 with service
• Christmas office closure
• Monthly team socials
• Travelcard loan
• Cycle to Work scheme
• Refer-a-Friend bonus
• Long service rewards, including a paid sabbatical after 10 years

If you’re a motivated graduate who enjoys building relationships, has a passion for sport and wants to launch a rewarding sales career with uncapped earning potential, we’d love to hear from you.

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