It’s no secret that the world of work is changing. Remote work—working outside of an office—is now the norm in many industries. Remote marketing jobs, in particular, is a natural candidate for remote work, and many of these remote jobs can offer a high degree of flexibility for those who want to work from home or anywhere in the world. But getting remote marketing jobs isn’t necessarily easy.
If you want to secure one, you need to approach the process strategically. You’ll also need to demonstrate your technical skills and self-discipline as a remote worker. In this blog, we’ll show you the steps you can take to land a remote marketing job, from identifying the opportunities to nailing the interview.
Understand the Remote Marketing Jobs Landscape
Why It’s Important
Before sending out applications, it’s important to get a sense of what the state of remote marketing jobs looks like today, whether some types of marketing roles are better suited for remote work than others, and what companies’ policies are around remote hiring.
Key Steps to Understanding the Landscape:
Research Remote Marketing Roles: What kind of remote marketing jobs are commonly offered remotely? Some examples are content marketing, social media work, SEO, PPC (pay-per-click) management, email marketing, etc.
Identify In-Demand Skills: For remote marketing roles like digital marketing, analytics, copywriting, and project management, what are the most sought-after skills?
Trends in Remote Marketing: Get a Leg Up on Up-and-Coming Remote Marketing Techniques Whether it’s the growing popularity of marketing automation software, new ways of leveraging influencers for your marketing strategy, or data-driven decision-making becoming a bigger part of marketing, you can count on our coverage to keep you up to date on remote marketing trends.
Build a Strong Online Presence
Why It’s Important
In the digital age, a strong, professional online presence can make or break your chances of landing remote marketing jobs. Before hiring anyone, many employers will research their online presence.
Key Steps to Building Your Online Presence:
Complete Your LinkedIn Profile: Make sure that your LinkedIn profile is complete and up-to-date, with a professional profile photo and an engaging headline. Your ‘summary’ and ‘experience’ sections should include details about your remote marketing experience and skills. Use keywords about remote marketing jobs throughout your profile to help people discover you.
Create a Personal Website or Portfolio: A website or portfolio of your work—whether it’s a marketing campaign, content piece, or case study—can also help to distinguish you from other candidates. Include testimonials or recommendations from previous firms or clients.
Socially share content: Be an active participant in online marketing conversations on social networks such as Twitter and LinkedIn, as well as industry forums. Retweet, reblog, or share articles and content to expand your reach and demonstrate your thought leadership.
Tailor Your Resume and Cover Letter for Remote Work
Why It’s Important
Suppose you apply for any remote marketing jobs. In that case, your CV and cover letter should argue for your marketing prowess but also for your ability to work remotely, your capacity to manage your time, and your ability to communicate from a distance.
Key Steps to Tailoring Your Application:
Accentuate Remote Work Experience: If prior virtual experience is available, highlight and magnify this aspect. Share specific instances of how a project was carried out, remote teams collaborated, and goals were achieved while remote working.
Highlight the necessary skills: Pay particular attention to the qualities that are especially relevant for remote marketing positions (i.e., digital communication, project management, self-motivation, and so on), as well as to the tools and software you’re familiar with (e.g., Slack, Zoom, Trello, Asana, etc.).
Writing a Strong Cover Letter: A cover letter is an opportunity to explain why you are pursuing remote work and also to share how your skills and experience make you a strong fit for the role. Make sure to address any qualifications listed in the job description that require further explanation.
Leverage Remote Job Boards and Networks
Why It’s Important
Suppose you don’t know where to look for remote marketing jobs. In that case, you probably won’t find any, which is why, despite the fact that you’ll find the occasional remote location on traditional job boards, it’s worth checking out the numerous sites and networks that have a laser-like focus on remote work.
Key Steps to Finding Remote Job Opportunities:
Job Boards for Remote-Specific Jobs: Look for remote-specific job boards such as Remote.co, We Work Remotely, FlexJobs, and Remote OK, many of which do have dedicated ‘marketing’ categories.
Network in Remote Work Communities: Link up with other remote workers on Slack channels, Reddit threads, or LinkedIn groups dedicated to remote work. Networking in these places can lead to job leads and referrals.
Set Up Job Alerts: Set up alerts on job boards and company websites to notify you of newly posted remote marketing jobs.
Prepare for the Remote Interview Process
Why It’s Important
Unlike in-person interviews for on-site jobs, questions for remote workers might focus on your ability to work independently, communicate over the Internet, manage your time and projects, and collaborate with others over various online platforms.
Key Steps to Prepare for the Interview:
Be Prepared to Discuss Remote Work Tools: The interviewer is likely to ask you what digital tools you’re familiar with and how you use them to stay organized and productive. They will probably ask you about video calling, messaging, collaborative writing, and project management tools such as Zoom, Slack, Google Workspace, and other project management software.
Practice Video Interviews: Most remote marketing jobs’ interviews are done via video call. Practice video interview skills by mocking up some interviews with friends or using a video interview platform. Make sure your background looks professional, your connection is solid, and you feel comfortable in front of the camera.
Show Self-Motivation and Independence: Be prepared to talk about times you’ve worked independently by leading projects, solving problems, or staying motivated when working remotely.
Showcase Your Remote Work Readiness
Why It’s Important
When employers post remote marketing jobs, they want to weed out applicants who would not be great fits for remote work, which can be lonely, disorganized, and isolating.
Key Steps to Showcase Your Readiness:
Prepare a Remote Work Plan: If the role needs it, have a remote work plan prepared to present during the interview. This would include your daily schedule, how you manage your tasks, how you communicate with your team, and so on.
Describe Your Home Office Setup: Describe your home office setup, indicating that you have a private place to work and a stable internet connection, as well as the equipment, supplies, or tools you need to do your work.
Communication Plan: Explain how you plan to communicate with your team and managers while working remotely. Describe an experience you have working remotely and with remote collaboration and communication tools.
Follow Up and Stay Persistent
Why It’s Important
Since job hunting is competitive and remote jobs often attract candidates from all over the world, follow-up emails after interviews and perseverance can give you an edge.
Key Steps to Following Up and Staying Persistent:
Send a Thank-You Email: After the interview is over, send a thank-you email to recognize the interviewer for her time and to renew your interest in the position. Refer to a key point or two from the interview that demonstrates how you’re a fit for the position.
Check on Your Application: If you applied for a job and haven’t heard anything back, or if you had an interview and haven’t received a follow-up, write a polite and respectful email to inquire about the status of your application.
Apply and Network: Apply for more remote marketing jobs and network in communities of marketers and remote workers. The more opportunities you pursue, the more likely you will find a job.
Conclusion
The job search process for remote marketing roles takes work. It involves a strategy, a strong online presence, and excellent communication. In order to land a remote marketing role, you must plan your strategy, build a strong online presence, create a well-written resume and cover letter, apply for remote jobs on the best remote job boards, prepare for a remote interview, showcase your readiness for remote work, and continue to do so until you get the offer. The demand for remote work is increasing, so if you plan well, do the work, and follow the right strategies, you can land a remote marketing role in a tough job market.